3 Steps to Start Your Video Marketing

Video is here to stay.

B2B marketing is quickly expanding its use of video.

Here are some quick stats about B2B video marketing:

• Video is the 5th most important marketing tactic for B2B companies
• 74% of B2B companies use YouTube in their content strategy
• YouTube is the 3rd most effective media platform for B2B marketers after LinkedIn and Twitter (Source)

Has your B2B hospitality or tourism company started using video as part of your content strategy?

Here are 3 easy steps to get started:

Create a branded video channel

Video on your company’s website gives you double exposure. Most websites can play embedded video without going to the host site, such as YouTube or Vimeo. Your videos show up in search results from both the host site and your site.

With your own channel, prospects are exposed to your particular message. It doesn’t matter if they choose your web site or the video host site. Both allow a prospect to learn more about your company.

Create a short introduction to your company

Use your marketing message to create an introduction video. Outline what companies you serve best and briefly mention your best-selling products.

The hospitality and tourism industry are perfect for video. You can easily showcase what your company provides by “walking through” a hotel, venue, or spa that uses your product. This works if you’re selling anything from sheets to software.

Create explainer videos

A B2B research buyer is very busy. She doesn’t have time to read through countless comparisons of every possible product. It’s much more effective for her to see your product in action.

A demo video of how your product works shows her if your product will work well for the company. Videos explaining how to use the top features of your product demonstrate what makes your company’s product different.

Follow these 3 easy steps to start creating video marketing that showcases your company.

Has your B2B hospitality or tourism company successfully used video marketing in your sales funnel? Let me know your experience in the comments below.

Ready to add video to your marketing mix? Discover the possibilities in a FREE consultation.