7 Surefire Tips to Getting the Most From Your Copywriter
You’ve gone through all the steps of looking for a solid copywriter. You spoke to what dozens of people (or so it seems), scoured samples (some great and some horrifying) and finally settled on someone to work with you. After all of that time and effort, you want to make the investment worth it. So how can […]
The 7-Step Process for Turning Free Users into Paid
SaaS companies grow or fold based on their ability to convert free users into paid. Without paid users, there’s little opportunity to scale. I’m going to burst a bubble, first, though. No matter how great your offering, someone is still not going to pay you for it. I use several software tools daily and I never opt to […]
How to Convert the “Lost” Leads
Are your leads lost? It’s easy to gather names of interested parties at trade shows. To gather emails of interested people with a simple lead magnet download on your home page. But then what happens to those leads? Many of them won’t be ready for a sales call yet. They need to gather more information. It takes 5-12 touchpoints […]
3 Simple Tests to Convert More Website Visitors
Today we’re going to talk about how you can give your site visitors a luxury user experience with UX copywriting. Now, that’s a bit of an intimidating term, so let me break it down. In geek speak-UX stands for user experience. It’s all about creating an easy-to-use technology solution. People using software don’t need a computer […]
Marketing Tips from the London Tube
For a moment, imagine yourself in the London Tube System. (That’s the subway for anyone not in the know). You need to go to London Bridge and you’re at Piccadilly Circus. How do you get there? Every station has these little maps of the system literally everywhere. On the hallways…on the platforms…before the entrances…you name it they’ve got […]
Walk in Your Customer’s Shoes
It’s one of the most dreaded terms in the English language, “Audit.” You’ve got images in your head of a stuffy, short guy dressed in a bland suit asking you to detail every single purchase and sale your SaaS or tech business made in the last eight years. You may want to cringe. So let’s talk about […]
Marketing Lessons from Parents in Airports
We’ve all seen families with little kids who travel in an airport. The parents are lugging huge bags filled with snacks, sippy cups and toys. There are never any questions about what the child needs. You may be behind them in the security line and hear, “Mommy, I’m thirsty.” The mom will take the sippy cup out […]
Talk to Your Real Buyers
Is your marketing made for a person, or a company? Discover the difference and why it’s impacting your conversions…
Speak Your Audience’s Language
Every time I traveled to a new country, someone would ask me, “Do you speak the language?” Often, the answer was no. I’d find creative ways to get around and rely on phrase books. For an adventurous traveler, this was part of the experience. If the visitors to your site don’t understand the language you use, it’s a […]
Turn Your Confirmation Emails into Revenue
What if you could use a tool you already have to increase revenue? There’s no catch or fancy technology involved. Simply a little bit of editing. Imagine if someone booked on your site. Then, a few minutes later, they increased the overall spend before they ever step foot in your hotel. The process for this to happen […]