Fundamentals of a Content Marketing Plan
Welcome to 2017! The holiday festivities have passed. We’ve remembered Auld Lang Syne, toasted the year gone by, and spent time with friends and family. Now it’s time for that age-old tradition: New Year’s Resolutions. But don’t limit yourself to just personal resolutions. Now’s a great time to jump in full force to your marketing […]
Best Posts from 2016
The end of 2016 is almost here. It’s time to don your party hats, pop the champagne, and ring in the new year. As a marketer in the hospitality and travel industries, there’s always more to learn about what is and isn’t working. Online marketing channels change fast. Five years ago, the social media networks […]
Quick Tips on Making a Blog Schedule
As you’ve started to craft your content calendar for 2017, you’ve answered some important questions. You know the overall goal of your blog and you’ve defined your ideal reader. You know what step you want your reader to take after they read a post and what topics you’ll cover that will be beneficial to your […]
Simple Plan for Blog Topics
As 2016 comes to an end, you’ve started preparing your content marketing plan. You’ve gone deep into the goals of your blog. You’ve taken the time to get to know your reader, and where they are in the sales process. Now that you’ve defined what you want your blog to do and who you want […]
Who Reads Your Blog: Define Your Reader Personas
Planning your content calendar doesn’t have to be difficult. Before you start deciding on topics, you’ve determined: the main purpose of your blog how you’ll track the effectiveness of your blog the next step people should take after reading Now, you know the goal of your blog, it’s time to think about your readers. Get […]
3 Questions to Ask before You Plan Blog Content for 2017
The end of 2016 is fast approaching. This means it’s time to look towards the next year, and plan blog content for 2017. Blogging is a valuable and easy way to create useful and actionable content for your prospects. But before you can start planning individual posts, you need to ask yourself three important questions. […]
Holiday Marketing Tips
People start looking for travel inspiration when the holidays are near. They may not plan to travel this season. But the festivities put them in the mood to start looking for future trips. With Thanksgiving coming up next week, now’s the time to be showing off your hotel, travel company, or restaurant as a choice […]
Reuse a B2B Blog Post to Reach More Prospects
Every blog post you make should be a part of a larger content strategy. This means you can repurpose it for other channels and other parts of the sales process. The ultimate buyer might need a large piece of content, like an e-book to make a decision to go forward. But a researcher only needs […]
The Simple Secret to Getting a Detailed Hotel Review
Hotels live and die by two things: occupancy rates and reviews. Before the Internet, someone would have to buy a large travel guide on the area they wanted to see to get ratings on a hotel. Unfortunately for them, and the hotel, those ratings were out of date by the time the book was published. […]
How to Share Content on LinkedIn
LinkedIn is undoubtedly the number one social media network for B2B users. Thousands of professionals use it daily. Many are actively looking for recruits, industry news and networking opportunities. As such, the social networking platform is a great place to promote your company and what it does. One way to do this is to share […]