How to Convert the “Lost” Leads
Are your leads lost? It’s easy to gather names of interested parties at trade shows. To gather emails of interested people with a simple lead magnet download on your home page. But then what happens to those leads? Many of them won’t be ready for a sales call yet. They need to gather more information. It takes 5-12 touchpoints […]
Speak Your Audience’s Language
Every time I traveled to a new country, someone would ask me, “Do you speak the language?” Often, the answer was no. I’d find creative ways to get around and rely on phrase books. For an adventurous traveler, this was part of the experience. If the visitors to your site don’t understand the language you use, it’s a […]
How to Create a Powerful Website Headline
What do people see when they land on your website? You have about 8 seconds to capture their attention. In that short period of time, you have to answer these questions:Who does this company serve?What does this company offer?Is this the right fit for me?Ambiguous headlines and jargon do not explain how your company is […]
3 Places to Research Your Next Blog Post
It takes a lot of time, energy and resources to create a high-converting blog post. Even if you’ve created an SEO-optimized post, are people really searching for the keyword? Your content needs to be relevant to both the search engines AND your audience. Before you write anything, choose the right keywords by researching your audience.What are […]
3 Tips for a Successful Booth at Your Next Trade Show
Trade shows are full of eager buyers. A high percentage of attendees want to make a purchase within the next 12 months, so it’s a great way to build up your lead list. Twelve months is a long time between hearing about your solution and making a purchase, though. How do you become the top […]
3 Steps to Success at Live Events
Decided to take the plunge and buy a booth or ticket to a trade show or conference? Congrats! That’s a major first step to meeting hundreds of potential buyers ideal for your company in a short amount of time. Now it’s time to prepare, so you get the most from the experience. You’ll meet hundreds of […]
What Can Travelers Teach B2B Marketers?
Travelers are unique individuals. When they arrive at their destination they have a lot of worries. They might’ve had problems finding their hotel, they need to get rid of their luggage and the stresses of their daily lives are on their mind. They need to get rid of those worries quickly. A B2B technology buyer […]
Should Your B2B Use Instagram?
This month is all about social media. According to our friends over at CMI, 83% of B2B businesses use social media, but there are often questions about its effectiveness. One way to combat those questions is to measure your social media by setting up a complete content marketing plan and laying out SMART goals to […]
Connect Directly with Prospects on LinkedIn
Social media is a powerful tool to start your outreach campaigns. Its inexpensive compared to traditional media and allows you to connect directly with your potential customers. Social media is a huge investment of time and money, so you should be strategic about which platform you start on. So which one should you choose? This […]
Start Talking With Dormant Prospects
B2B buyers have a very long buying journey. This requires a lot of contact with a single person over a long period of time. According to a bizible study, in 2016 the average customer required over 20 touchpoints before they made the purchase. It’s so important to be aware of people expressing an interest in […]