The 7-Step Process for Turning Free Users into Paid
SaaS companies grow or fold based on their ability to convert free users into paid. Without paid users, there’s little opportunity to scale. I’m going to burst a bubble, first, though. No matter how great your offering, someone is still not going to pay you for it. I use several software tools daily and I never opt to […]
How to Convert the “Lost” Leads
Are your leads lost? It’s easy to gather names of interested parties at trade shows. To gather emails of interested people with a simple lead magnet download on your home page. But then what happens to those leads? Many of them won’t be ready for a sales call yet. They need to gather more information. It takes 5-12 touchpoints […]
Walk in Your Customer’s Shoes
It’s one of the most dreaded terms in the English language, “Audit.” You’ve got images in your head of a stuffy, short guy dressed in a bland suit asking you to detail every single purchase and sale your SaaS or tech business made in the last eight years. You may want to cringe. So let’s talk about […]
Turn Your Confirmation Emails into Revenue
What if you could use a tool you already have to increase revenue? There’s no catch or fancy technology involved. Simply a little bit of editing. Imagine if someone booked on your site. Then, a few minutes later, they increased the overall spend before they ever step foot in your hotel. The process for this to happen […]
New Law Could Cost Your Travel Company Up To €20 Million in Fines
If you’re a travel company owner, a new law will deeply affect your ability to grow in the European market. It could lead to thousands or millions of dollars in legal fees and fines if not handled carefully. In the next three minutes, I’ll show you what you need to know and how to prevent […]
How to Create Customer Advocates
This month we’ve been talking about building positive long-term relationships with your customers. We talked about the importance of welcoming new prospects into your email list. You’ve discovered the power of approaching lead nurturing like a series of coffee dates. You’ve reconnected with dormant leads. But, there’s an overlooked segment of your email list. This […]
Start Talking With Dormant Prospects
B2B buyers have a very long buying journey. This requires a lot of contact with a single person over a long period of time. According to a bizible study, in 2016 the average customer required over 20 touchpoints before they made the purchase. It’s so important to be aware of people expressing an interest in […]
Provide Great Customer Service through Lead Nurturing
This month is all about maintaining great relationships. You know a welcome sequence can be used to further interest someone without being pushy. After you’ve introduced your company and what you do, what if they aren’t ready for a sale? Your prospective customer has raised their hand and said, “I’m interested.” After they download that […]
Connect to Your Customers with a Welcome Sequence
Happy February! If you live in the USA, this means every store you go into will be covered in pink and red hearts. All of your TV, radio and print advertisements will mention the word love and sappy romantic music will be near impossible to escape. In this month celebrating love, let’s talk about relationship […]