Category Archives for "email marketing"

How to Create Customer Advocates

This month we’ve been talking about building positive long-term relationships with your customers. We talked about the importance of welcoming new prospects into your email list. You’ve discovered the power of approaching lead nurturing like a series of coffee dates. You’ve reconnected with dormant leads. But, there’s an overlooked segment of your email list. This […]

Provide Great Customer Service through Lead Nurturing

This month is all about maintaining great relationships. You know a welcome sequence can be used to further interest someone without being pushy. After you’ve introduced your company and what you do, what if they aren’t ready for a sale? Your prospective customer has raised their hand and said, “I’m interested.” After they download that […]