Top Takeaways from ITB: Personalization
At my recent attendance at ITB Berlin, I had the opportunity to speak with several owners of hospitality, travel and travel technology companies. There were quite a few common themes. No matter the company focus- travel technology, travelers or travel providers-I noticed quite a few similarities. In the next series of blog post, I plan […]
Travel Industry Copy to Attend ITB Berlin
In a few short weeks, ITB Berlin’s annual trade show will open for business from March 7-11, 2018. The event attracts 10,000 vendors and over 160,000 visitors each year. For one person, or even several from a small company, that’s a lot of people to try and meet! Kimberly Weitkamp; owner, marketing strategist and copywriter […]
3 Tips for a Successful Booth at Your Next Trade Show
Trade shows are full of eager buyers. A high percentage of attendees want to make a purchase within the next 12 months, so it’s a great way to build up your lead list. Twelve months is a long time between hearing about your solution and making a purchase, though. How do you become the top […]
3 Steps to Success at Live Events
Decided to take the plunge and buy a booth or ticket to a trade show or conference? Congrats! That’s a major first step to meeting hundreds of potential buyers ideal for your company in a short amount of time. Now it’s time to prepare, so you get the most from the experience. You’ll meet hundreds of […]