Turn Your Confirmation Emails into Revenue
What if you could use a tool you already have to increase revenue? There’s no catch or fancy technology involved. Simply a little bit of editing. Imagine if someone booked on your site. Then, a few minutes later, they increased the overall spend before they ever step foot in your hotel. The process for this to happen […]
Crash Course in SEO for Travel Companies
When figuring out SEO for travel companies, it can be a bit confusing. It doesn’t have to be. Just put yourself in the mindset of someone planning a trip. When you’re planning a trip and ask Google about the “top things to do in Atlanta,” you’ll get around 24 million results. The last result on the […]
Top Takeaways from ITB: Personalization
At my recent attendance at ITB Berlin, I had the opportunity to speak with several owners of hospitality, travel and travel technology companies. There were quite a few common themes. No matter the company focus- travel technology, travelers or travel providers-I noticed quite a few similarities. In the next series of blog post, I plan […]
When to Conduct a Guest Survey
As an accommodation provider, travelers choose your property over others for a reason. Some travelers are strictly interested in price. Are you offering the cheapest rate at the time they’re traveling? Then they’ll probably book with you, or your competitor, no matter what special amenities your hotel offers. Others are looking for character in a place. […]
New Law Could Cost Your Travel Company Up To €20 Million in Fines
If you’re a travel company owner, a new law will deeply affect your ability to grow in the European market. It could lead to thousands or millions of dollars in legal fees and fines if not handled carefully. In the next three minutes, I’ll show you what you need to know and how to prevent […]
Step-by-Step Guide for Social Media Contests for Hotels
Social media is meant to be a conversation. It’s not only between you and your guests; it’s also between your guests and all their friends. A social media contest is a great way to raise awareness of your property and start a conversation with current, past or future guests. If your property has a modest following, […]
Holiday Marketing Tips
People start looking for travel inspiration when the holidays are near. They may not plan to travel this season. But the festivities put them in the mood to start looking for future trips. With Thanksgiving coming up next week, now’s the time to be showing off your hotel, travel company, or restaurant as a choice […]
The Simple Secret to Getting a Detailed Hotel Review
Hotels live and die by two things: occupancy rates and reviews. Before the Internet, someone would have to buy a large travel guide on the area they wanted to see to get ratings on a hotel. Unfortunately for them, and the hotel, those ratings were out of date by the time the book was published. […]
5 Easy-to-Create Hotel Blog Posts
Travel planning is very different from what it used to be. People don’t always decide on a destination first. Instead, they look for ideas on where to go and what to do first. Once they find a destination that provides the type of vacation they want, they start the booking process. Use your hotel blog […]
Why You Need a Mobile-Friendly Website
For your hospitality company to be found, your site needs to show up in the first few pages of search results. This may seem like an obvious statement. However, Google’s newer updates make this more difficult. If your website doesn’t have a mobile-friendly (responsive) design, people won’t spend time on your website. In the USA […]