7 Surefire Tips to Getting the Most From Your Copywriter
You’ve gone through all the steps of looking for a solid copywriter. You spoke to what dozens of people (or so it seems), scoured samples (some great and some horrifying) and finally settled on someone to work with you. After all of that time and effort, you want to make the investment worth it. So how can […]
Walk in Your Customer’s Shoes
It’s one of the most dreaded terms in the English language, “Audit.” You’ve got images in your head of a stuffy, short guy dressed in a bland suit asking you to detail every single purchase and sale your SaaS or tech business made in the last eight years. You may want to cringe. So let’s talk about […]
Marketing in the Age of GDPR
Have you heard about GDPR? If not, check out this article to find out what it means for you and your marketing. There’s a bit of a misconception that GDPR will only affect European companies, much like the CASL only affects Canadian companies. However, this isn’t the case. If you’re a company with potential European […]
When to Conduct a Guest Survey
As an accommodation provider, travelers choose your property over others for a reason. Some travelers are strictly interested in price. Are you offering the cheapest rate at the time they’re traveling? Then they’ll probably book with you, or your competitor, no matter what special amenities your hotel offers. Others are looking for character in a place. […]
3 Tips for a Successful Booth at Your Next Trade Show
Trade shows are full of eager buyers. A high percentage of attendees want to make a purchase within the next 12 months, so it’s a great way to build up your lead list. Twelve months is a long time between hearing about your solution and making a purchase, though. How do you become the top […]
3 Steps to Success at Live Events
Decided to take the plunge and buy a booth or ticket to a trade show or conference? Congrats! That’s a major first step to meeting hundreds of potential buyers ideal for your company in a short amount of time. Now it’s time to prepare, so you get the most from the experience. You’ll meet hundreds of […]
8 Tips for Creating Mobile-Friendly Content
As more people use smartphones or tablets to search for information at home and work, it’s important to create mobile-friendly marketing materials. A highly informative blog post or web page may appear normal on a computer screen but may look like a lot of work on a mobile. Check out these eight tips when creating […]
What Can Travelers Teach B2B Marketers?
Travelers are unique individuals. When they arrive at their destination they have a lot of worries. They might’ve had problems finding their hotel, they need to get rid of their luggage and the stresses of their daily lives are on their mind. They need to get rid of those worries quickly. A B2B technology buyer […]
SMART Goals for 2017
2017 is moving right along. Have you made progress on creating actionable and helpful marketing goals? When dealing with something as complex as the B2B hospitality buyer’s journey, it’s useful to have goals you can measure. ROI is difficult to determine when a potential customer might access six pieces of content before talking to anyone […]
3 Questions to Ask before You Plan Blog Content for 2017
The end of 2016 is fast approaching. This means it’s time to look towards the next year, and plan blog content for 2017. Blogging is a valuable and easy way to create useful and actionable content for your prospects. But before you can start planning individual posts, you need to ask yourself three important questions. […]