Fundamentals of a Content Marketing Plan
Welcome to 2017! The holiday festivities have passed. We’ve remembered Auld Lang Syne, toasted the year gone by, and spent time with friends and family. Now it’s time for that age-old tradition: New Year’s Resolutions. But don’t limit yourself to just personal resolutions. Now’s a great time to jump in full force to your marketing […]
Holiday Marketing Tips
People start looking for travel inspiration when the holidays are near. They may not plan to travel this season. But the festivities put them in the mood to start looking for future trips. With Thanksgiving coming up next week, now’s the time to be showing off your hotel, travel company, or restaurant as a choice […]
Reuse a B2B Blog Post to Reach More Prospects
Every blog post you make should be a part of a larger content strategy. This means you can repurpose it for other channels and other parts of the sales process. The ultimate buyer might need a large piece of content, like an e-book to make a decision to go forward. But a researcher only needs […]
How to Share Content on LinkedIn
LinkedIn is undoubtedly the number one social media network for B2B users. Thousands of professionals use it daily. Many are actively looking for recruits, industry news and networking opportunities. As such, the social networking platform is a great place to promote your company and what it does. One way to do this is to share […]
How To Share Your Content More Than Once
Social media networks are a great place for people to learn about what’s going on in the world. People post photos, opinions and entertaining content in their feeds to share with their friends. Businesses are embracing social media. Social media is a great way to share content, especially your hospitality blog post. In a previous […]
Why You Should Share Content More Than Once
Social media networks are a great place for people to learn about what’s going on in the world. People post photos, opinions and entertaining content in their feeds to share with their friends. Businesses are embracing social media. Since people are using social media to exchange news items and interesting articles, it’s a great place […]
Share Your Posts to the Right Social Network
The best way to get more eyes on your blog is to share it to social media. But do you know how to share your posts to the right social network? While you may be familiar with Facebook, Twitter, and Instagram, there are many more social sites out there. Do you use Tumblr? Have you […]
Increase Views-Share Your Blog to Social Media
Are you reaching all the readers you could? You’re just starting out with your blog. You give valuable information. It’s different from your competitors. Instead of talking about yourself, you talk to your customers. You know what their worries are and your posts address them. However, you’re still not getting the readers you want. You’re […]
3 Things for B2B Marketers to Know about Facebook’s Audience Optimization
Last week, Facebook unveiled an upgrade to their organic search algorithm. Known as Audience Optimization, it’s meant to improve the organic reach and engagement of your posts. But do you know how to use Facebook’s Audience Optimization. Before, it was difficult to tell if posts were reaching your audience’s News Feed. At any one time, […]
Improve your B2B Company’s Reach to the Hospitality Industry
Hospitality companies always look for new and better ways to provide for their guests. Your company needs to stand out among the many offering solutions. To do this, prove your expertise and interact regularly with your prospects. Here are three quick tips to get noticed by hospitality companies. 1. Create Adaptable Messages According to The […]