How to Create Customer Advocates
This month we’ve been talking about building positive long-term relationships with your customers. We talked about the importance of welcoming new prospects into your email list. You’ve discovered the power of approaching lead nurturing like a series of coffee dates. You’ve reconnected with dormant leads. But, there’s an overlooked segment of your email list. This […]
Start Talking With Dormant Prospects
B2B buyers have a very long buying journey. This requires a lot of contact with a single person over a long period of time. According to a bizible study, in 2016 the average customer required over 20 touchpoints before they made the purchase. It’s so important to be aware of people expressing an interest in […]
Provide Great Customer Service through Lead Nurturing
This month is all about maintaining great relationships. You know a welcome sequence can be used to further interest someone without being pushy. After you’ve introduced your company and what you do, what if they aren’t ready for a sale? Your prospective customer has raised their hand and said, “I’m interested.” After they download that […]
Connect to Your Customers with a Welcome Sequence
Happy February! If you live in the USA, this means every store you go into will be covered in pink and red hearts. All of your TV, radio and print advertisements will mention the word love and sappy romantic music will be near impossible to escape. In this month celebrating love, let’s talk about relationship […]
Who Reads Your Blog: Define Your Reader Personas
Planning your content calendar doesn’t have to be difficult. Before you start deciding on topics, you’ve determined: the main purpose of your blog how you’ll track the effectiveness of your blog the next step people should take after reading Now, you know the goal of your blog, it’s time to think about your readers. Get […]
3 Questions to Ask before You Plan Blog Content for 2017
The end of 2016 is fast approaching. This means it’s time to look towards the next year, and plan blog content for 2017. Blogging is a valuable and easy way to create useful and actionable content for your prospects. But before you can start planning individual posts, you need to ask yourself three important questions. […]
Improve your B2B Company’s Reach to the Hospitality Industry
Hospitality companies always look for new and better ways to provide for their guests. Your company needs to stand out among the many offering solutions. To do this, prove your expertise and interact regularly with your prospects. Here are three quick tips to get noticed by hospitality companies. 1. Create Adaptable Messages According to The […]