How to Convert the “Lost” Leads
Are your leads lost? It’s easy to gather names of interested parties at trade shows. To gather emails of interested people with a simple lead magnet download on your home page. But then what happens to those leads? Many of them won’t be ready for a sales call yet. They need to gather more information. It takes 5-12 touchpoints […]
Marketing Lessons from Parents in Airports
We’ve all seen families with little kids who travel in an airport. The parents are lugging huge bags filled with snacks, sippy cups and toys. There are never any questions about what the child needs. You may be behind them in the security line and hear, “Mommy, I’m thirsty.” The mom will take the sippy cup out […]
Marketing in the Age of GDPR
Have you heard about GDPR? If not, check out this article to find out what it means for you and your marketing. There’s a bit of a misconception that GDPR will only affect European companies, much like the CASL only affects Canadian companies. However, this isn’t the case. If you’re a company with potential European […]
3 Tips for a Successful Booth at Your Next Trade Show
Trade shows are full of eager buyers. A high percentage of attendees want to make a purchase within the next 12 months, so it’s a great way to build up your lead list. Twelve months is a long time between hearing about your solution and making a purchase, though. How do you become the top […]
Holiday Marketing Tips
People start looking for travel inspiration when the holidays are near. They may not plan to travel this season. But the festivities put them in the mood to start looking for future trips. With Thanksgiving coming up next week, now’s the time to be showing off your hotel, travel company, or restaurant as a choice […]