How to Convert the “Lost” Leads
Are your leads lost? It’s easy to gather names of interested parties at trade shows. To gather emails of interested people with a simple lead magnet download on your home page. But then what happens to those leads? Many of them won’t be ready for a sales call yet. They need to gather more information. It takes 5-12 touchpoints […]
3 Simple Tests to Convert More Website Visitors
Today we’re going to talk about how you can give your site visitors a luxury user experience with UX copywriting. Now, that’s a bit of an intimidating term, so let me break it down. In geek speak-UX stands for user experience. It’s all about creating an easy-to-use technology solution. People using software don’t need a computer […]
Marketing Tips from the London Tube
For a moment, imagine yourself in the London Tube System. (That’s the subway for anyone not in the know). You need to go to London Bridge and you’re at Piccadilly Circus. How do you get there? Every station has these little maps of the system literally everywhere. On the hallways…on the platforms…before the entrances…you name it they’ve got […]
Walk in Your Customer’s Shoes
It’s one of the most dreaded terms in the English language, “Audit.” You’ve got images in your head of a stuffy, short guy dressed in a bland suit asking you to detail every single purchase and sale your SaaS or tech business made in the last eight years. You may want to cringe. So let’s talk about […]
Speak Your Audience’s Language
Every time I traveled to a new country, someone would ask me, “Do you speak the language?” Often, the answer was no. I’d find creative ways to get around and rely on phrase books. For an adventurous traveler, this was part of the experience. If the visitors to your site don’t understand the language you use, it’s a […]
How to Create Personalized Experiences on Your Travel Industry Website
Each traveler is different, more so than any category of buyer. Electronics buyers can be trusted to stick to similar types-they want newest, they want best graphics cards, they want cheapest, etc. Not only is each traveler different, so is each travel journey. It’s near impossible to predict future trips based on past behavior of a […]
Increase Conversions for the New Travel Planning Journey
“Where do we go from here?” If you’re a fan of the fantasy/coming-of-age 90’s hit Buffy the Vampire Slayer, you’ll recognize the lyrics above. After everyone has admitted they are a little lost and unsure about what to do next, they each ask in song, “Where do we go from here?” Just like the characters in the […]
How to Create a Powerful Website Headline
What do people see when they land on your website? You have about 8 seconds to capture their attention. In that short period of time, you have to answer these questions:Who does this company serve?What does this company offer?Is this the right fit for me?Ambiguous headlines and jargon do not explain how your company is […]
Why You Need a Mobile-Friendly Website
For your hospitality company to be found, your site needs to show up in the first few pages of search results. This may seem like an obvious statement. However, Google’s newer updates make this more difficult. If your website doesn’t have a mobile-friendly (responsive) design, people won’t spend time on your website. In the USA […]