Content Marketing Audit
Are you losing hundreds or thousands of dollars a day on marketing that isn’t working? How do you know?
According to Content Marketing Institute:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
With the right content marketing, you consistently provide value to current and future customers and increase sales. Only 41% of B2B businesses know what content marketing success looks like. Is your content marketing doing all it can for you?
Discover Areas of Strength and Areas of Improvement
In the B2B travel industry, the sales cycle is becoming more complex, and non-linear. Buyers are researching on their own, for weeks or months, before they make the first contact to a company.
Your potential customers research on multiple channels and multiple devices. To be found, your company needs a solid presence on:
- Social Media
- Social Bookmarking Sites
- Search Results
Do you know where your audience hangs out? With a content marketing audit, you’ll discover where to put your time and effort and which channels convert best for you. Invest in the channels with high ROI and sales conversion and stop wasting time on channels that don’t help your business overall.
With a content marketing audit, you’ll see, at a glance, what is and isn't working for your company. No more wondering if a certain channel is performing well or if an ad investment is giving you great results.
When you request a content marketing audit, we'll assess every aspect of your content marketing. This includes:
Social Media Analysis Diagnostic
Do you have a Twitter, Facebook, LinkedIn, Pinterest, Tumblr, Snapchat, Reddit, Digg, and Instagram account?
Do you know what half those companies are?
Are you experiencing higher sales volume because of your social media presence, or relying on empty metrics like ‘likes’ to measure your ROI?
I’ll answer questions like these and more when I look at your social media. You’ll get targeted recommendations based on what’s working best in your industry, special options you may not know about, and tips on how to redefine your ROI to measure sales impact instead of empty statistics.
Does your blog show off your authority and expertise? Do you know who reads your blog or where the traffic comes from?
Your blog is a powerful tool to build authority, improve your search rankings, and keep interested people on your website. But only if you’re using it properly. Many companies understand that a company can generate up to 67% more warm leads per month with a well-planned blog.
Your content marketing audit finds areas you can improve in and provides recommendations on how to keep up with your needs.
Your website isn’t necessarily where people will hear about you first anymore. Some visitors are just as likely to come to your site from social media as they are from search engines.
As attention spans get even shorter on the web, it’s critical to capture your visitor’s attention quickly. You need to explain who you are, what you do, what you offer, and why you’re different in less than 10 seconds.
With your content marketing audit in hand, you’ll have a list of areas where your site can be improved to help visitors with their questions. You’ll discover small things that can make a big impact.
Your website should sell without asking for a sale. You’ll see how to do that with your audit.
Improve Your ROI Today
This is only a brief list of the improvements you can make with a content marketing audit.
Don’t let another day pass where you lose hundreds or thousands of dollars on marketing that isn’t working. Fill out the survey below to improve your ROI today!
Interested in discovering three things you can improve in your content marketing today? Schedule a FREE, 30-minute mini-audit and I'll share personalized action steps you can take today to improve your content marketing. I only offer a few of these slots a month, so grab a spot today!