Social media is meant to be a conversation. It’s not only between you and your guests; it’s also between your guests and all their friends. A social media contest is a great way to raise awareness of your property and start a conversation with current, past or future guests. If your property has a modest following, […]
It takes a lot of time, energy and resources to create a high-converting blog post. Even if you’ve created an SEO-optimized post, are people really searching for the keyword? Your content needs to be relevant to both the search engines AND your audience. Before you write anything, choose the right keywords by researching your audience.What are […]
Social media for hotels should be a conversation between your hotel and your past, current and future guests. Many companies make the mistake of using social media as one-way communication. Instead, you want to use social media for two-way interaction with your guests. Consider these choices for a better social media and hotel experience.Promote the […]
Trade shows are full of eager buyers. A high percentage of attendees want to make a purchase within the next 12 months, so it’s a great way to build up your lead list. Twelve months is a long time between hearing about your solution and making a purchase, though. How do you become the top […]
Decided to take the plunge and buy a booth or ticket to a trade show or conference? Congrats! That’s a major first step to meeting hundreds of potential buyers ideal for your company in a short amount of time. Now it’s time to prepare, so you get the most from the experience. You’ll meet hundreds of […]
As more people use smartphones or tablets to search for information at home and work, it’s important to create mobile-friendly marketing materials. A highly informative blog post or web page may appear normal on a computer screen but may look like a lot of work on a mobile. Check out these eight tips when creating […]
Travelers are unique individuals. When they arrive at their destination they have a lot of worries. They might’ve had problems finding their hotel, they need to get rid of their luggage and the stresses of their daily lives are on their mind. They need to get rid of those worries quickly. A B2B technology buyer […]
It’s April, which means two things. Taxes are due and the first quarter has just ended. Did your company do as well as you hoped? Did you achieve all of your SMART goals? It can be difficult to keep up with the fast pace of the digital marketing world. The constant new trends and channels […]
Social media is not something you can ignore anymore. It’s an important part of your funnel and marketing strategy. You shouldn’t just jump into the deep end on social media and immediately start posting to several channels at once. When deciding on a social media channel, you need to research your audience. You may find […]
This month is all about social media. According to our friends over at CMI, 83% of B2B businesses use social media, but there are often questions about its effectiveness. One way to combat those questions is to measure your social media by setting up a complete content marketing plan and laying out SMART goals to […]