Social media is a great marketing channel for any business. It’s a chance for you to interact directly with the people you’re serving and to show off your expertise. It’s also a huge time investment, so you should choose wisely about which network to start on. You might find LinkedIn is your best option, especially […]
Social media is a powerful tool to start your outreach campaigns. Its inexpensive compared to traditional media and allows you to connect directly with your potential customers. Social media is a huge investment of time and money, so you should be strategic about which platform you start on. So which one should you choose? This […]
Social media is a key factor in reaching out to your potential customers. the name of the game for outreach right now. Once you get people on your side, you can start to own their experience. Have them sign up to your email list and they become very valuable to you and more likely to […]
This month we’ve been talking about building positive long-term relationships with your customers. We talked about the importance of welcoming new prospects into your email list. You’ve discovered the power of approaching lead nurturing like a series of coffee dates. You’ve reconnected with dormant leads. But, there’s an overlooked segment of your email list. This […]
B2B buyers have a very long buying journey. This requires a lot of contact with a single person over a long period of time. According to a bizible study, in 2016 the average customer required over 20 touchpoints before they made the purchase. It’s so important to be aware of people expressing an interest in […]
This month is all about maintaining great relationships. You know a welcome sequence can be used to further interest someone without being pushy. After you’ve introduced your company and what you do, what if they aren’t ready for a sale? Your prospective customer has raised their hand and said, “I’m interested.” After they download that […]
Happy February! If you live in the USA, this means every store you go into will be covered in pink and red hearts. All of your TV, radio and print advertisements will mention the word love and sappy romantic music will be near impossible to escape. In this month celebrating love, let’s talk about relationship […]
When you create a marketing plan, you want to incorporate your SMART goals. One part of that is measurability. You want to be able to see how well a piece of content is performing. Last week we discussed how you can use social media to test your B2B headlines. This is a great opportunity to […]
This month is all about setting goals to have a successful year. We’ve talked about starting a regular blog and the steps you need to take to set up a valuable content resource for your readers. First, you explored who your readers are. You’ve determined what position they hold in a company, what say they […]
2017 is moving right along. Have you made progress on creating actionable and helpful marketing goals? When dealing with something as complex as the B2B hospitality buyer’s journey, it’s useful to have goals you can measure. ROI is difficult to determine when a potential customer might access six pieces of content before talking to anyone […]