In the last post, we talked about how easy it is to use the knowledge you already have to start a blog. If you’re not sure a blog will help your company, check out this post on why a blog can help your company. You know it’s important to use one topic per blog post. […]
Blogging on a regular basis can give your B2B tourism or hospitality company a leg up on the competition. If you’re not sure about the advantages of regular blogging for a B2B company, check out the first article in this series. Now you’ve decided to start a blog or to post to your blog more […]
Video is here to stay. B2B marketing is quickly expanding its use of video. Here are some quick stats about B2B video marketing: Video is the 5th most important marketing tactic for B2B companies 74% of B2B companies use YouTube in their content strategy YouTube is the 3rd most effective media platform for B2B marketers […]
The B2B buying game is all about leads. If you’re not maximizing the number of leads you generate, you’re missing out on potential clients. A blog is a great way to generate leads. You reach companies and people you didn’t know needed your service. Use your blog to share useful insights, simple solutions, and company […]
Last week, Facebook unveiled an upgrade to their organic search algorithm. Known as Audience Optimization, it’s meant to improve the organic reach and engagement of your posts. But do you know how to use Facebook’s Audience Optimization. Before, it was difficult to tell if posts were reaching your audience’s News Feed. At any one time, […]
Hospitality companies always look for new and better ways to provide for their guests. Your company needs to stand out among the many offering solutions. To do this, prove your expertise and interact regularly with your prospects. Here are three quick tips to get noticed by hospitality companies. 1. Create Adaptable Messages According to The […]