Why Your B2B Tourism or Hospitality Company Needs a Blog

The B2B buying game is all about leads. If you’re not maximizing the number of leads you generate, you’re missing out on potential clients. A blog is a great way to generate leads.

You reach companies and people  you didn’t know needed your service. Use your blog to share useful insights, simple solutions, and company achievements.

A recent study by InsideView, a technology platform producing market intelligence for professionals worldwide, states B2B companies with an active blog generated 67% more leads per month.

InsideView surveyed over 1000 global buyers. More results from the study can be found here.

Blog Shows You’re a Solution Expert

There are many ways creating blog posts works well for your company. Here’s a quick example.
If you sell management software to hotels and spas, create posts about common problems managers face.

A manager is looking for a better check-in process for late-night guests. A post about remote check-in software and its use for late-night guests may interest her. She then decides to search your website for solutions to other problems she’s faced.

Now, she views your company as an expert on management solutions. This is the primary purpose of your blog. Establish your company as an expert in your solution field.

The secondary purpose of your blog is related to the first. The manager looking for a solution started her search somewhere. Where did she most likely turn? Google.

If your blog post is related to her problem and written properly, it shows up in the search results on Google.
Google rewards companies that constantly update or provide new content for their website. A blog constantly creates new information for Google to find. This increases your visibility on the web and to your potential prospects.

Blogs are easy to start and use information your company already has. Why not get started now?

Discover how blogging can help your company on a FREE consultation. To learn more about the other services I offer visit my services page.