Blogging 101: Use What You Know

Blogging on a regular basis can give your B2B tourism or hospitality company a leg up on the competition. If you’re not sure about the advantages of regular blogging for a B2B company, check out the first article in this series.

Now you’ve decided to start a blog or to post to your blog more regularly. What will you write about? If you’re going to be creating at least 52 posts a year (once a week) you’ll need at least 52 individual ideas. Where can you start looking for topics?

The answer is simple. Use what you know.

Use Product Knowledge

You created a great product that helps hospitality companies. Maybe your product makes operations more efficient. Maybe your product helps companies save money. Maybe your product provides something they didn’t even know they needed but could use to make their company better.

No matter what advantage your product creates, you need to educate your prospect about it. Use your blog as a way to explain the usefulness of your product. Explain how your product is going to solve their problems. And demonstrate your expertise in your field at the same time.

One way to create regular post content is to explain what your product does in a blog post. Blogs work well when they stick to one topic. You can use this trick to create several posts about one aspect of your product. Let’s use an example.

Explain Your Product’s Features

Say you’re providing software for small-to-medium-sized hotels. One feature your software provides is a management system for available beds and pricing. With this system, a hotel manager can create new reservations, cancel reservations, use a calendar for a look at future availability, change rates, and so on. Each of these features can be broken down into their own blog post.

In one post you can explain how to create and cancel new reservations. In another post, demonstrate why changing the rate with your system is useful to a hotel manager or owner. Show a potential buyer how the calendar feature saves time or money in a different post.

Be careful your blog isn’t about one narrow topic. Every blog needs a variety of posts. These are a few ideas on how you can get started.

In the next post in this series, I’ll explain how to make multiple blog posts related to a single topic work for your company.

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