You’ve created a blog that you post to regularly for your B2B tourism or hospitality company. You create posts using your knowledge to discuss solutions to common problems faced by your prospects. Each post related to a larger topic is linked in a series. You’ve created several series on different topics and alternate posting between […]
Other than using the features of your products as posts, what else can you write about? The Internet has changed the way companies market. The company no longer controls the message, the consumer does. Review sites, social shares, and message boards means you can’t control what others are saying about your product. One way to […]