Use Your Blog To Introduce Your Readers to Your Company
Other than using the features of your products as posts, what else can you write about?
The Internet has changed the way companies market. The company no longer controls the message, the consumer does. Review sites, social shares, and message boards means you can’t control what others are saying about your product. One way to continue having a positive presence is to get people to know, like and trust you.
The previous blog posts in this series, found here, here, and here show how you can use your blog to create a way for people to know your product, and trust your knowledge. Use your blog to create trust and to get your prospects to like you as well. You can do this by profiling people who work at your company. Every once in a while publish a post about a particular worker in your company.
Profile Executives and Decision Makers
You can use the CEO or Vice President to begin. Creating a series on workers creates interest in the company and can be used to draw eyes to your blog. Introducing a big name in the beginning of the series is a great way to start. This creates a sense of knowing the company as a whole. People trust companies when they know about the people running the company.
Give a Personal Face to Your Behind-the-Scenes Workers
Don’t just stick to profiles on top executives. Do spotlights on the people who work behind the scenes at your company as well. A great worker to profile is someone who creates your product. This could be a worker in your manufacturing plant, a software engineer who designed your software, or a plant manager in a distribution plant. These interviews make your company seem more real to prospects. You employ hard workers who want to see your prospects succeed.
Interview Your Representatives
Another category of workers to profile are customer-facing workers. This includes sales representatives and customer service representatives. When you profile a person who works directly with prospects, it gives them a sense of knowing what it will be like to work with your company before the work starts. When you create a profile on someone who might be talking to them, they can see in their head speaking with an individual person.
They know when they call with questions about your product; they might speak with Amber or Michael from the blog on sales representatives. When they have questions about how to get the most for your product, they know they might speak with Sam or Anastasia from customer service. This works to build trust even better when they do speak to a person profiled in the blog. This shows your blog posts are real, and not from an imaginary company ideal.
Profiling your worker is a great way to build trust and personalize your company. Why not set up an interview today?
In the next post, we’ll discover what you should ask in your interview and how to write it up.
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