Why You Should Share Content More Than Once

Social media networks are a great place for people to learn about what’s going on in the world. People post photos, opinions and entertaining content in their feeds to share with their friends.  Businesses are embracing social media. Since people are using social media to exchange news items and interesting articles, it’s a great place to promote your blog post.

In a previous post, we talked about why you should share content to your social network.  You know it’s important to use the right social networks to get the best return on your investment of time and money. Picking the right social network is only the first step in the process. You want to make sure you’re posting your content when your prospects will see it.

Fast-Paced Social Networks

The most popular social media networks are fast-paced. Facebook, Twitter and Instagram are great examples of this. What people see in their newsfeed changes quickly. On Twitter alone, there are new updates every two to three seconds.

What does this mean for you?

When you share content on these networks, your prospects may not see it unless they are looking at their feed at that time. How can you make sure your content is seen by your followers?

Share New Content Many Times

It’s common to share a new piece of content several times on the day it’s released. However, there are some rules to follow.

• Spread the social media shares throughout the day.
• Share 2 to 3 times for regular content. You can share more for big events or sales.
• Change the wording slightly each time you post the same content.

Use social media networks to share your new blog post. It’s one of the best ways to let your readers know there’s new content if you don’t have their email address. No matter which social network you use, create a few unique posts to share each new piece of content. We’ll talk about how to do this in the next article in this series.