Hospitality companies always look for new and better ways to provide for their guests. Your company needs to stand out among the many offering solutions. To do this, prove your expertise and interact regularly with your prospects.
Here are three quick tips to get noticed by hospitality companies.

1. Create Adaptable Messages

According to The Radicati Group, a technology market research firm, the average American received 122 business emails daily in 2015. It’s hard for your company’s message to be seen in such a crowded inbox. The way to change this is through adaptive marketing.

Companies can differentiate their message depending upon who receives it. Ask for a name and email address only when someone signs up to receive email.

Then send him a welcome message. Inside, explain how you can serve him better if he fills out a short profile. This gathers more information about your prospect. Use this information to create more personalized emails. A quick sign-up means you don’t lose them.

Creating a specialized message is one way to stand out. When you speak directly to a person’s problems and not general problems in the industry, they are more likely to respond.

2. Use a Content Strategy to Get the Most from Your Blog

Consistent and informative blog posts change the way your company is seen. They provide useful information to your customer base. Blogs also show you understand your industry.

However, many B2B companies don’t have a content strategy to get the most from their blog posts. Most are an afterthought and not a larger piece of a marketing campaign.

Create an editorial calendar to integrate your blog with your content strategy. You can easily choose topics for each post as part of a strategy to connect with prospects.

3. Use Social Media to Connect with Prospects

The Content Marketing Institute reports 93% of B2B companies use social media.

Are you using your social media correctly?

It’s not enough to post your blog to social media and be done. Use social media to interact with your clients and prospects.

This can be done in several ways.

• Comment on what’s happening in your industry
• Share posts relevant to the industry from other sources you find interesting
• Respond to comments made on your social channel.

Use these three easy steps to reach more people in the hospitality industry. Demonstrate your company’s value through informational marketing. This turns more prospects into potential buyers.

Interested in connecting with more of your ideal customers? See if you qualify for a FREE marketing strategy session. Or to learn more about what I have to offer your company, check out my services page.