4 Reasons to Choose Facebook for Your B2B Travel Business
Social media is a great marketing channel for any business. It’s a chance for you to interact directly with the people you’re serving and to show off your expertise. It’s also a huge time investment, so you should choose wisely about which network to start on. You might find LinkedIn is your best option, especially […]
Best Posts from 2016
The end of 2016 is almost here. It’s time to don your party hats, pop the champagne, and ring in the new year. As a marketer in the hospitality and travel industries, there’s always more to learn about what is and isn’t working. Online marketing channels change fast. Five years ago, the social media networks […]
3 Things for B2B Marketers to Know about Facebook’s Audience Optimization
Last week, Facebook unveiled an upgrade to their organic search algorithm. Known as Audience Optimization, it’s meant to improve the organic reach and engagement of your posts. But do you know how to use Facebook’s Audience Optimization. Before, it was difficult to tell if posts were reaching your audience’s News Feed. At any one time, […]