Category Archives for "Facebook"

3 Things for B2B Marketers to Know about Facebook’s Audience Optimization

reach people in a group

Last week, Facebook unveiled an upgrade to their organic search algorithm. Known as Audience Optimization, it’s meant to improve the organic reach and engagement of your posts. But do you know how to use Facebook’s Audience Optimization. Before, it was difficult to tell if posts were reaching your audience’s News Feed. At any one time, […]