How to Create a Powerful Website Headline
What do people see when they land on your website? You have about 8 seconds to capture their attention. In that short period of time, you have to answer these questions:Who does this company serve?What does this company offer?Is this the right fit for me?Ambiguous headlines and jargon do not explain how your company is […]
The Key to Crafting Better B2B Headlines
When you create a marketing plan, you want to incorporate your SMART goals. One part of that is measurability. You want to be able to see how well a piece of content is performing. Last week we discussed how you can use social media to test your B2B headlines. This is a great opportunity to […]