Travel planning is very different from what it used to be. People don’t always decide on a destination first. Instead, they look for ideas on where to go and what to do first. Once they find a destination that provides the type of vacation they want, they start the booking process. Use your hotel blog to reach out to the people searching for a place to visit with this in mind.
A hotel’s blog needs to be about more than the hotel itself. It should paint a picture of what a stay at the hotel, and the place it’s located, is like. To appeal to many types of visitors, try using these 5 hotel blog posts:
Special Event Posts
Special, local events make great hotel blog posts. This includes everything from an annual music festival to a special concert series. Consider reaching out to the organizers about discounted tickets or package deals for stays and tickets. Post about the event on your website and do a short promotion for the special sale. This gives the hotel and the event publicity.
Write About Your Property
You run a hotel, and you should definitely write about it. This includes everything from the physical building to the activities offered. If you have a new amenity, the perfect way to announce it to past and future guests is in a hotel blog post.
Review Posts
Your guests are already leaving reviews on sites like TripAdvisor or on your website. They might be generic reviews, such as “Great place. I’d stay again!” to an in-depth breakdown of their stay. These are often used by travelers to explore different properties.
Every once in a while, it’s okay to do a little self-promotion with your blog. Use the reviews to do this. Reach out to a person who wrote a review that you like, and ask them if you can use it in a hotel blog post. Most people who’ve already put their opinion on the internet won’t mind having it published again, especially if you offer an incentive.
List of User-Generated Content
It’s very common for people to take images and post about their vacations online and in social media. Instagram is especially useful for this purpose. Why not make a list post by gathering your favorite images taken by guests?
Create a branded hashtag they can use while staying at your hotel or participating in an event. Reach out to them if you like their image and ask if you can share it in a hotel blog post. It’s important to always ask permission first.
Meet the Staff
Do you have a program that highlights your staff accomplishments? This can be anything from an Employee of the Month program to accomplishments outside of your business. Approach staff members that you’d like to highlight in the blog and use it as a reward.
They can be featured and become a ‘face’ of your company. When people read about your workers, you improve the know, like and trust factor. When they meet someone during their stay you highlighted, it shows your workers are real and humanizes them.
No matter how often you blog there are always more templates you can use. A blog is a valuable tool to bring in new customers and keep in touch with former guests. Do you have another blog type you use? Share it in the comments.
Are you ready to start a blog for your hotel or other accommodation property? Contact me today for a free consultation to discuss your needs, possible topics and how I can help you reach out to more customers.