Marketing in the Age of GDPR
Have you heard about GDPR? If not, check out this article to find out what it means for you and your marketing. There’s a bit of a misconception that GDPR will only affect European companies, much like the CASL only affects Canadian companies. However, this isn’t the case. If you’re a company with potential European […]
Start Talking With Dormant Prospects
B2B buyers have a very long buying journey. This requires a lot of contact with a single person over a long period of time. According to a bizible study, in 2016 the average customer required over 20 touchpoints before they made the purchase. It’s so important to be aware of people expressing an interest in […]
SMART Goals for 2017
2017 is moving right along. Have you made progress on creating actionable and helpful marketing goals? When dealing with something as complex as the B2B hospitality buyer’s journey, it’s useful to have goals you can measure. ROI is difficult to determine when a potential customer might access six pieces of content before talking to anyone […]