Connect to Your Customers with a Welcome Sequence
Happy February! If you live in the USA, this means every store you go into will be covered in pink and red hearts. All of your TV, radio and print advertisements will mention the word love and sappy romantic music will be near impossible to escape. In this month celebrating love, let’s talk about relationship […]
Simple, Free Method to A/B Test Headlines
This month is all about setting goals to have a successful year. We’ve talked about starting a regular blog and the steps you need to take to set up a valuable content resource for your readers. First, you explored who your readers are. You’ve determined what position they hold in a company, what say they […]
Quick Tips on Making a Blog Schedule
As you’ve started to craft your content calendar for 2017, you’ve answered some important questions. You know the overall goal of your blog and you’ve defined your ideal reader. You know what step you want your reader to take after they read a post and what topics you’ll cover that will be beneficial to your […]
Simple Plan for Blog Topics
As 2016 comes to an end, you’ve started preparing your content marketing plan. You’ve gone deep into the goals of your blog. You’ve taken the time to get to know your reader, and where they are in the sales process. Now that you’ve defined what you want your blog to do and who you want […]
Who Reads Your Blog: Define Your Reader Personas
Planning your content calendar doesn’t have to be difficult. Before you start deciding on topics, you’ve determined: the main purpose of your blog how you’ll track the effectiveness of your blog the next step people should take after reading Now, you know the goal of your blog, it’s time to think about your readers. Get […]
3 Questions to Ask before You Plan Blog Content for 2017
The end of 2016 is fast approaching. This means it’s time to look towards the next year, and plan blog content for 2017. Blogging is a valuable and easy way to create useful and actionable content for your prospects. But before you can start planning individual posts, you need to ask yourself three important questions. […]
Reuse a B2B Blog Post to Reach More Prospects
Every blog post you make should be a part of a larger content strategy. This means you can repurpose it for other channels and other parts of the sales process. The ultimate buyer might need a large piece of content, like an e-book to make a decision to go forward. But a researcher only needs […]