Marketing Tips from the London Tube
For a moment, imagine yourself in the London Tube System. (That’s the subway for anyone not in the know). You need to go to London Bridge and you’re at Piccadilly Circus. How do you get there? Every station has these little maps of the system literally everywhere. On the hallways…on the platforms…before the entrances…you name it they’ve got […]
Increase Direct Bookings through Inspiration
Remember the “good old days” of travel, when you stopped in at your local AAA or travel agent’s physical location to get ideas about your next trip? You couldn’t do much planning until you knew where you wanted to go, so you’d skim brochures until something stood out. Maybe you bought a huge paperback travel guide […]
Marketing in the Age of GDPR
Have you heard about GDPR? If not, check out this article to find out what it means for you and your marketing. There’s a bit of a misconception that GDPR will only affect European companies, much like the CASL only affects Canadian companies. However, this isn’t the case. If you’re a company with potential European […]
3 Places to Research Your Next Blog Post
It takes a lot of time, energy and resources to create a high-converting blog post. Even if you’ve created an SEO-optimized post, are people really searching for the keyword? Your content needs to be relevant to both the search engines AND your audience. Before you write anything, choose the right keywords by researching your audience.What are […]
3 Areas to Start a Content Marketing Audit
It’s April, which means two things. Taxes are due and the first quarter has just ended. Did your company do as well as you hoped? Did you achieve all of your SMART goals? It can be difficult to keep up with the fast pace of the digital marketing world. The constant new trends and channels […]
The Key to Crafting Better B2B Headlines
When you create a marketing plan, you want to incorporate your SMART goals. One part of that is measurability. You want to be able to see how well a piece of content is performing. Last week we discussed how you can use social media to test your B2B headlines. This is a great opportunity to […]
Simple, Free Method to A/B Test Headlines
This month is all about setting goals to have a successful year. We’ve talked about starting a regular blog and the steps you need to take to set up a valuable content resource for your readers. First, you explored who your readers are. You’ve determined what position they hold in a company, what say they […]
Best Posts from 2016
The end of 2016 is almost here. It’s time to don your party hats, pop the champagne, and ring in the new year. As a marketer in the hospitality and travel industries, there’s always more to learn about what is and isn’t working. Online marketing channels change fast. Five years ago, the social media networks […]
Quick Tips on Making a Blog Schedule
As you’ve started to craft your content calendar for 2017, you’ve answered some important questions. You know the overall goal of your blog and you’ve defined your ideal reader. You know what step you want your reader to take after they read a post and what topics you’ll cover that will be beneficial to your […]
Simple Plan for Blog Topics
As 2016 comes to an end, you’ve started preparing your content marketing plan. You’ve gone deep into the goals of your blog. You’ve taken the time to get to know your reader, and where they are in the sales process. Now that you’ve defined what you want your blog to do and who you want […]