SMART Goals for 2017
2017 is moving right along. Have you made progress on creating actionable and helpful marketing goals? When dealing with something as complex as the B2B hospitality buyer’s journey, it’s useful to have goals you can measure. ROI is difficult to determine when a potential customer might access six pieces of content before talking to anyone […]
Fundamentals of a Content Marketing Plan
Welcome to 2017! The holiday festivities have passed. We’ve remembered Auld Lang Syne, toasted the year gone by, and spent time with friends and family. Now it’s time for that age-old tradition: New Year’s Resolutions. But don’t limit yourself to just personal resolutions. Now’s a great time to jump in full force to your marketing […]
Best Posts from 2016
The end of 2016 is almost here. It’s time to don your party hats, pop the champagne, and ring in the new year. As a marketer in the hospitality and travel industries, there’s always more to learn about what is and isn’t working. Online marketing channels change fast. Five years ago, the social media networks […]
Quick Tips on Making a Blog Schedule
As you’ve started to craft your content calendar for 2017, you’ve answered some important questions. You know the overall goal of your blog and you’ve defined your ideal reader. You know what step you want your reader to take after they read a post and what topics you’ll cover that will be beneficial to your […]
Simple Plan for Blog Topics
As 2016 comes to an end, you’ve started preparing your content marketing plan. You’ve gone deep into the goals of your blog. You’ve taken the time to get to know your reader, and where they are in the sales process. Now that you’ve defined what you want your blog to do and who you want […]
Holiday Marketing Tips
People start looking for travel inspiration when the holidays are near. They may not plan to travel this season. But the festivities put them in the mood to start looking for future trips. With Thanksgiving coming up next week, now’s the time to be showing off your hotel, travel company, or restaurant as a choice […]
How to Share Content on LinkedIn
LinkedIn is undoubtedly the number one social media network for B2B users. Thousands of professionals use it daily. Many are actively looking for recruits, industry news and networking opportunities. As such, the social networking platform is a great place to promote your company and what it does. One way to do this is to share […]
How To Share Your Content More Than Once
Social media networks are a great place for people to learn about what’s going on in the world. People post photos, opinions and entertaining content in their feeds to share with their friends. Businesses are embracing social media. Social media is a great way to share content, especially your hospitality blog post. In a previous […]
Share Your Posts to the Right Social Network
The best way to get more eyes on your blog is to share it to social media. But do you know how to share your posts to the right social network? While you may be familiar with Facebook, Twitter, and Instagram, there are many more social sites out there. Do you use Tumblr? Have you […]
Increase Views-Share Your Blog to Social Media
Are you reaching all the readers you could? You’re just starting out with your blog. You give valuable information. It’s different from your competitors. Instead of talking about yourself, you talk to your customers. You know what their worries are and your posts address them. However, you’re still not getting the readers you want. You’re […]