Who Reads Your Blog: Define Your Reader Personas
Planning your content calendar doesn’t have to be difficult. Before you start deciding on topics, you’ve determined: the main purpose of your blog how you’ll track the effectiveness of your blog the next step people should take after reading Now, you know the goal of your blog, it’s time to think about your readers. Get […]
3 Questions to Ask before You Plan Blog Content for 2017
The end of 2016 is fast approaching. This means it’s time to look towards the next year, and plan blog content for 2017. Blogging is a valuable and easy way to create useful and actionable content for your prospects. But before you can start planning individual posts, you need to ask yourself three important questions. […]
Holiday Marketing Tips
People start looking for travel inspiration when the holidays are near. They may not plan to travel this season. But the festivities put them in the mood to start looking for future trips. With Thanksgiving coming up next week, now’s the time to be showing off your hotel, travel company, or restaurant as a choice […]
Reuse a B2B Blog Post to Reach More Prospects
Every blog post you make should be a part of a larger content strategy. This means you can repurpose it for other channels and other parts of the sales process. The ultimate buyer might need a large piece of content, like an e-book to make a decision to go forward. But a researcher only needs […]
5 Easy-to-Create Hotel Blog Posts
Travel planning is very different from what it used to be. People don’t always decide on a destination first. Instead, they look for ideas on where to go and what to do first. Once they find a destination that provides the type of vacation they want, they start the booking process. Use your hotel blog […]
How To Share Your Content More Than Once
Social media networks are a great place for people to learn about what’s going on in the world. People post photos, opinions and entertaining content in their feeds to share with their friends. Businesses are embracing social media. Social media is a great way to share content, especially your hospitality blog post. In a previous […]
Why You Should Share Content More Than Once
Social media networks are a great place for people to learn about what’s going on in the world. People post photos, opinions and entertaining content in their feeds to share with their friends. Businesses are embracing social media. Since people are using social media to exchange news items and interesting articles, it’s a great place […]
Increase Views-Share Your Blog to Social Media
Are you reaching all the readers you could? You’re just starting out with your blog. You give valuable information. It’s different from your competitors. Instead of talking about yourself, you talk to your customers. You know what their worries are and your posts address them. However, you’re still not getting the readers you want. You’re […]
Conduct the Perfect Blog Interview
You’ve created a blog that you post to regularly for your B2B tourism or hospitality company. You create posts using your knowledge to discuss solutions to common problems faced by your prospects. Each post related to a larger topic is linked in a series. You’ve created several series on different topics and alternate posting between […]
Use Your Blog To Introduce Your Readers to Your Company
Other than using the features of your products as posts, what else can you write about? The Internet has changed the way companies market. The company no longer controls the message, the consumer does. Review sites, social shares, and message boards means you can’t control what others are saying about your product. One way to […]