3 Simple Tests to Convert More Website Visitors
Today we’re going to talk about how you can give your site visitors a luxury user experience with UX copywriting. Now, that’s a bit of an intimidating term, so let me break it down. In geek speak-UX stands for user experience. It’s all about creating an easy-to-use technology solution. People using software don’t need a computer […]
Walk in Your Customer’s Shoes
It’s one of the most dreaded terms in the English language, “Audit.” You’ve got images in your head of a stuffy, short guy dressed in a bland suit asking you to detail every single purchase and sale your SaaS or tech business made in the last eight years. You may want to cringe. So let’s talk about […]
How to Create a Powerful Website Headline
What do people see when they land on your website? You have about 8 seconds to capture their attention. In that short period of time, you have to answer these questions:Who does this company serve?What does this company offer?Is this the right fit for me?Ambiguous headlines and jargon do not explain how your company is […]
3 Areas to Start a Content Marketing Audit
It’s April, which means two things. Taxes are due and the first quarter has just ended. Did your company do as well as you hoped? Did you achieve all of your SMART goals? It can be difficult to keep up with the fast pace of the digital marketing world. The constant new trends and channels […]