Step-by-Step Guide for Social Media Contests for Hotels
Social media is meant to be a conversation. It’s not only between you and your guests; it’s also between your guests and all their friends. A social media contest is a great way to raise awareness of your property and start a conversation with current, past or future guests. If your property has a modest following, […]
3 Places to Research Your Next Blog Post
It takes a lot of time, energy and resources to create a high-converting blog post. Even if you’ve created an SEO-optimized post, are people really searching for the keyword? Your content needs to be relevant to both the search engines AND your audience. Before you write anything, choose the right keywords by researching your audience.What are […]
Top 3 Uses of Social Media for Hotels
Social media for hotels should be a conversation between your hotel and your past, current and future guests. Many companies make the mistake of using social media as one-way communication. Instead, you want to use social media for two-way interaction with your guests. Consider these choices for a better social media and hotel experience.Promote the […]
3 Areas to Start a Content Marketing Audit
It’s April, which means two things. Taxes are due and the first quarter has just ended. Did your company do as well as you hoped? Did you achieve all of your SMART goals? It can be difficult to keep up with the fast pace of the digital marketing world. The constant new trends and channels […]
Social Media Mindset
Social media is not something you can ignore anymore. It’s an important part of your funnel and marketing strategy. You shouldn’t just jump into the deep end on social media and immediately start posting to several channels at once. When deciding on a social media channel, you need to research your audience. You may find […]
Should Your B2B Use Instagram?
This month is all about social media. According to our friends over at CMI, 83% of B2B businesses use social media, but there are often questions about its effectiveness. One way to combat those questions is to measure your social media by setting up a complete content marketing plan and laying out SMART goals to […]
4 Reasons to Choose Facebook for Your B2B Travel Business
Social media is a great marketing channel for any business. It’s a chance for you to interact directly with the people you’re serving and to show off your expertise. It’s also a huge time investment, so you should choose wisely about which network to start on. You might find LinkedIn is your best option, especially […]
Connect Directly with Prospects on LinkedIn
Social media is a powerful tool to start your outreach campaigns. Its inexpensive compared to traditional media and allows you to connect directly with your potential customers. Social media is a huge investment of time and money, so you should be strategic about which platform you start on. So which one should you choose? This […]
3 Things to Remember When Joining Social Media
Social media is a key factor in reaching out to your potential customers. the name of the game for outreach right now. Once you get people on your side, you can start to own their experience. Have them sign up to your email list and they become very valuable to you and more likely to […]
Simple, Free Method to A/B Test Headlines
This month is all about setting goals to have a successful year. We’ve talked about starting a regular blog and the steps you need to take to set up a valuable content resource for your readers. First, you explored who your readers are. You’ve determined what position they hold in a company, what say they […]