The 7-Step Process for Turning Free Users into Paid
SaaS companies grow or fold based on their ability to convert free users into paid. Without paid users, there’s little opportunity to scale. I’m going to burst a bubble, first, though. No matter how great your offering, someone is still not going to pay you for it. I use several software tools daily and I never opt to […]
3 Simple Tests to Convert More Website Visitors
Today we’re going to talk about how you can give your site visitors a luxury user experience with UX copywriting. Now, that’s a bit of an intimidating term, so let me break it down. In geek speak-UX stands for user experience. It’s all about creating an easy-to-use technology solution. People using software don’t need a computer […]
Marketing Lessons from Parents in Airports
We’ve all seen families with little kids who travel in an airport. The parents are lugging huge bags filled with snacks, sippy cups and toys. There are never any questions about what the child needs. You may be behind them in the security line and hear, “Mommy, I’m thirsty.” The mom will take the sippy cup out […]
Talk to Your Real Buyers
Is your marketing made for a person, or a company? Discover the difference and why it’s impacting your conversions…
Speak Your Audience’s Language
Every time I traveled to a new country, someone would ask me, “Do you speak the language?” Often, the answer was no. I’d find creative ways to get around and rely on phrase books. For an adventurous traveler, this was part of the experience. If the visitors to your site don’t understand the language you use, it’s a […]
Turn Your Confirmation Emails into Revenue
What if you could use a tool you already have to increase revenue? There’s no catch or fancy technology involved. Simply a little bit of editing. Imagine if someone booked on your site. Then, a few minutes later, they increased the overall spend before they ever step foot in your hotel. The process for this to happen […]
How to Create Personalized Experiences on Your Travel Industry Website
Each traveler is different, more so than any category of buyer. Electronics buyers can be trusted to stick to similar types-they want newest, they want best graphics cards, they want cheapest, etc. Not only is each traveler different, so is each travel journey. It’s near impossible to predict future trips based on past behavior of a […]
Increase Conversions for the New Travel Planning Journey
“Where do we go from here?” If you’re a fan of the fantasy/coming-of-age 90’s hit Buffy the Vampire Slayer, you’ll recognize the lyrics above. After everyone has admitted they are a little lost and unsure about what to do next, they each ask in song, “Where do we go from here?” Just like the characters in the […]
Top Takeaways from ITB: Personalization
At my recent attendance at ITB Berlin, I had the opportunity to speak with several owners of hospitality, travel and travel technology companies. There were quite a few common themes. No matter the company focus- travel technology, travelers or travel providers-I noticed quite a few similarities. In the next series of blog post, I plan […]
3 Steps to Success at Live Events
Decided to take the plunge and buy a booth or ticket to a trade show or conference? Congrats! That’s a major first step to meeting hundreds of potential buyers ideal for your company in a short amount of time. Now it’s time to prepare, so you get the most from the experience. You’ll meet hundreds of […]