How to Create Personalized Experiences on Your Travel Industry Website
Each traveler is different, more so than any category of buyer. Electronics buyers can be trusted to stick to similar types-they want newest, they want best graphics cards, they want cheapest, etc. Not only is each traveler different, so is each travel journey. It’s near impossible to predict future trips based on past behavior of a […]
Increase Conversions for the New Travel Planning Journey
“Where do we go from here?” If you’re a fan of the fantasy/coming-of-age 90’s hit Buffy the Vampire Slayer, you’ll recognize the lyrics above. After everyone has admitted they are a little lost and unsure about what to do next, they each ask in song, “Where do we go from here?” Just like the characters in the […]
Increase Direct Bookings through Inspiration
Remember the “good old days” of travel, when you stopped in at your local AAA or travel agent’s physical location to get ideas about your next trip? You couldn’t do much planning until you knew where you wanted to go, so you’d skim brochures until something stood out. Maybe you bought a huge paperback travel guide […]
Crash Course in SEO for Travel Companies
When figuring out SEO for travel companies, it can be a bit confusing. It doesn’t have to be. Just put yourself in the mindset of someone planning a trip. When you’re planning a trip and ask Google about the “top things to do in Atlanta,” you’ll get around 24 million results. The last result on the […]
Marketing in the Age of GDPR
Have you heard about GDPR? If not, check out this article to find out what it means for you and your marketing. There’s a bit of a misconception that GDPR will only affect European companies, much like the CASL only affects Canadian companies. However, this isn’t the case. If you’re a company with potential European […]
Top Takeaways from ITB: Personalization
At my recent attendance at ITB Berlin, I had the opportunity to speak with several owners of hospitality, travel and travel technology companies. There were quite a few common themes. No matter the company focus- travel technology, travelers or travel providers-I noticed quite a few similarities. In the next series of blog post, I plan […]
Travel Industry Copy to Attend ITB Berlin
In a few short weeks, ITB Berlin’s annual trade show will open for business from March 7-11, 2018. The event attracts 10,000 vendors and over 160,000 visitors each year. For one person, or even several from a small company, that’s a lot of people to try and meet! Kimberly Weitkamp; owner, marketing strategist and copywriter […]
When to Conduct a Guest Survey
As an accommodation provider, travelers choose your property over others for a reason. Some travelers are strictly interested in price. Are you offering the cheapest rate at the time they’re traveling? Then they’ll probably book with you, or your competitor, no matter what special amenities your hotel offers. Others are looking for character in a place. […]
New Law Could Cost Your Travel Company Up To €20 Million in Fines
If you’re a travel company owner, a new law will deeply affect your ability to grow in the European market. It could lead to thousands or millions of dollars in legal fees and fines if not handled carefully. In the next three minutes, I’ll show you what you need to know and how to prevent […]
How to Create a Powerful Website Headline
What do people see when they land on your website? You have about 8 seconds to capture their attention. In that short period of time, you have to answer these questions:Who does this company serve?What does this company offer?Is this the right fit for me?Ambiguous headlines and jargon do not explain how your company is […]