Marketing Tips from the London Tube
For a moment, imagine yourself in the London Tube System. (That’s the subway for anyone not in the know). You need to go to London Bridge and you’re at Piccadilly Circus. How do you get there? Every station has these little maps of the system literally everywhere. On the hallways…on the platforms…before the entrances…you name it they’ve got […]
Walk in Your Customer’s Shoes
It’s one of the most dreaded terms in the English language, “Audit.” You’ve got images in your head of a stuffy, short guy dressed in a bland suit asking you to detail every single purchase and sale your SaaS or tech business made in the last eight years. You may want to cringe. So let’s talk about […]
Talk to Your Real Buyers
Is your marketing made for a person, or a company? Discover the difference and why it’s impacting your conversions…
Crash Course in SEO for Travel Companies
When figuring out SEO for travel companies, it can be a bit confusing. It doesn’t have to be. Just put yourself in the mindset of someone planning a trip. When you’re planning a trip and ask Google about the “top things to do in Atlanta,” you’ll get around 24 million results. The last result on the […]
Marketing in the Age of GDPR
Have you heard about GDPR? If not, check out this article to find out what it means for you and your marketing. There’s a bit of a misconception that GDPR will only affect European companies, much like the CASL only affects Canadian companies. However, this isn’t the case. If you’re a company with potential European […]
8 Tips for Creating Mobile-Friendly Content
As more people use smartphones or tablets to search for information at home and work, it’s important to create mobile-friendly marketing materials. A highly informative blog post or web page may appear normal on a computer screen but may look like a lot of work on a mobile. Check out these eight tips when creating […]
3 Areas to Start a Content Marketing Audit
It’s April, which means two things. Taxes are due and the first quarter has just ended. Did your company do as well as you hoped? Did you achieve all of your SMART goals? It can be difficult to keep up with the fast pace of the digital marketing world. The constant new trends and channels […]
Social Media Mindset
Social media is not something you can ignore anymore. It’s an important part of your funnel and marketing strategy. You shouldn’t just jump into the deep end on social media and immediately start posting to several channels at once. When deciding on a social media channel, you need to research your audience. You may find […]
The Key to Crafting Better B2B Headlines
When you create a marketing plan, you want to incorporate your SMART goals. One part of that is measurability. You want to be able to see how well a piece of content is performing. Last week we discussed how you can use social media to test your B2B headlines. This is a great opportunity to […]
Simple, Free Method to A/B Test Headlines
This month is all about setting goals to have a successful year. We’ve talked about starting a regular blog and the steps you need to take to set up a valuable content resource for your readers. First, you explored who your readers are. You’ve determined what position they hold in a company, what say they […]